The Future of Data and Analytics in the Tradeshow Industry
Analytics is driving the success of companies in some of the most competitive industries. AMR’s Executive Chairman Denzil Rankine held a workshop for the top tradeshow executives at a UFI event in 2017 to discuss how their industry was being impacted by this trend. They agreed that while still nascent, the ability to use and interpret data would be vital to future success in tradeshows.
The group discussed a series of key questions relating to the future use of data and analytics in the tradeshow industry:
- Will analytics assume the same level of importance in events as it has in other industries?
- How could data and analytics be the core of future success?
- What are the organisational requirements to adopt analytics?
- What are the first steps for adoption?
To find out the answers to these questions, please provide us with your contact details by filling in the form below to download a copy of this white paper.