Leading event organisations have accepted that continuing with the current exhibition business model is not optimal. Evolving customer expectations, market dynamics and digital technologies, makes it time to rethink the purpose and process. Although, how event organisers might evolve the status quo has not yet been clearly articulated.
This AMR white paper outlines a new concept known as Exhibitions 2.0, which presents an opportunity for all event organisers to delight customers and achieve sustainable growth. To make this happen, requires a shift in the role of the organiser: from sales channel purveyor to 365 industry value creator.
To download a copy of the Exhibitions 2.0 white paper, please provide us with your contact details by filling in the form below.
To discuss how AMR can help develop your events strategy, please contact Florent Jarry