Leading event organisations have accepted that a continuation of the current exhibition business model is not optimal. Evolving customer expectations, market dynamics and digital technologies make rethinking the purpose and the process necessary. Yet, how organisers might evolve the status quo has not yet been thoroughly articulated.
This white paper looks to outline the contours of a new exhibition archetype: Exhibition 2.0. It requires a shift in the role of the organiser: from sales channel purveyor to 365 industry value creator.
To learn more, please provide us with your contact details by filling in the form below to download a copy of this white paper.
To discuss how AMR can help develop your events strategy, please contact Florent Jarry