Event Strategy Consulting

As the world leader in event strategy consulting, AMR’s mission is to act as a guide to its transformation.

As the global exhibitions industry matures and consolidates organisers must work smarter and harder at curating their event portfolios: actively engaging customers and delivering value to the communities they serve.

Energetically applying new technology (such as data analytics and digital) and implementing progressive management techniques and robust event marketing strategies, are essential levers for those organisers that refuse to be left behind as the industry transforms.

As leading exhibit design consultants, AMR will support you on this development path towards an event-driven strategy. In addition to group strategy, AMR offers support in every aspect of event transformation:

  • market entry strategy
  • acquisition search
  • commercial due diligence
  • performance improvement
  • pricing
  • digital strategy
  • data analytics

We hold a database, based on 6,000 events, that provides key performance indicators for the global exhibitions and conferences industry – enabling us to deliver deeper levels of insight to our clients and their exhibition marketing strategy.

Set clear goals and create a robust plan based on event data analytics and market entry strategies. We are one of the leading event strategy consulting firms in the international market. Before entering a new target market develop an event engagement strategy document that covers commercial due diligence, event pricing strategy, corporate event strategy, event data analytics and much more.

As top exhibition consultants, AMR authors the annual assessment and forecast for the global exhibitions industry: Globex.

Globex is the definitive data set and forecast for the Exhibitions Industry. It is the only data resource of its kind that provides global market coverage and a robust exhibition strategy plan.

The report provides growth strategies of leading organisers, the latest M&A activity and major industry trends. Globex helps its customers make strategic decisions about their businesses. Globex plays a key role in guiding in its mission of guiding the transformation of the events industry.

The report provides an unbiased comparison between the world’s most important exhibition markets. It produces the most reliable and accurate market data that lays the foundation of every successful exhibition growth strategy.

“Thank you for the excellent work it is greatly appreciated – this has been the best support that we have ever received from a professional advisor.

“If you want to understand the global exhibition industry in nuanced detail, there is only one place to go: AMR’s Globex report.”


Charlie McCurdy
Chief Executive, Global Exhibitions Division
Informa