AMR Analytics

AMR Analytics: working at the intersection of strategy and analytics

Analytical methods are transforming the creation of value in the modern economy. We combine a commercial approach with advanced capabilities to help business leaders better interpret data and translate it into action. Our approach is designed to be accessible and readily understood by both senior management and customer facing teams.

Firms continue to use technology to enhance their output and processes.  This technology creates data which is now easily captured and cheaply stored.  Powerful statistical tools shortcuts the years required to build and test in-house models.  This combination of data and software has created an opportunity for firms to jump forward in the race to become data driven organisations. The key to harnessing the power of analytics within an organisation is to combine data, analytical capability and strategic vision. Only then can companies effectively gain competitive advantage.

  • Our data readiness assessment helps firms determine their path to making more informed decisions across their organisation.
  • Our segmentation solutions allow firms to make more informed decisions about which parts of their offering or client base is delivering the most value. This focus on value creation allows a whole firm approach to resource allocation.
  • Our predictive analytics solutions inform what you should do next, not simply report on the past. This allows business leaders to work backward from their goal to the real first steps needed to achieve them.

One example: Our data driven insights make sales and marketing teams more effective by giving specific recommendations on which customers to approach and how. Typical implementation is around themes in retention, cross sell, and customer acquisition.

We worked with a major media brand to segment its customers using big data techniques. With rapid deployment of a commercially-relevant segmentation, tailored sales tactics, and helpful visualisation sales tools – revenue increased by 40% in the target segments.

Results show that payback can be expected in 6 to 12 months and overall RoI is 5x to 10x.