Registration now open for Transform USA, Washington DC, 18 July 2018

Transform USA, which will take place on Wednesday, July 18 at the Newseum in Washington, DC, is now open for registration.

Following on from December’s successful Transform Europe in London, thought leaders from across the events spectrum will lead dynamic panel discussions and break-out sessions focused on how organisers will be using data, analytics and digital to shape their events, organisations and overall industry.

The one-day conference for senior executives will focus on how forward-thinking organisers can benefit from the transformation driven by technology in events. The format allows delegates not just to listen and learn, but also to quiz thought leaders in structured breakouts, as well as to network with peers.

“Our conference committee has put together a stellar program. Leaders in the industry are ready to share their successes and challenges in implementing new data, digital and analytics being used to improve events; and match them to market needs,” said Denzil Rankine, Executive Chairman, AMR International.

“From modelling the future for both events and talent in the workforce, to engaging your audience in this digital world, and innovative real world examples of what is working, this networking and learning event is a terrific opportunity for exhibition organisers, association and venue executives to come together, dig deep and walk away with actionable solutions.”

Transform USA will feature three dynamic panel discussions, structured breakouts on the panel topics, a showcase of the latest technology, and one-to-one networking opportunities. Panels include:

Look What We’ve Learned – Buzz Words in Action – This kick off panel featuring Amy Fischer of Reed Exhibitions, Bill Darcy of the National Kitchen & Bath Association and Greg Topalian of Clarion/UX, will focus on the many new ways to engage through digital transactions, matchmaking, social media, and customer interactions

Stop Talking – We Did It – Come Listen – Lance Fensterman, head of Reed POP, Michael Shaiman from Helios Interactive and Tom Bohn from the North American Veterinary Conference will share new and innovative ideas they have implemented for their events that are transforming the experience of their attendees

Blue Sky Thinking – Modelling the Future – The afternoon panel discussion features Ailis McKernan from AMR International, Deb Sexton from PCMA and Jamie Notter, author of When Millennials Take Over, and will address how  digital transformation is a culture change, and how that change is impacting future modelling for events and talent in the workforce.

All of the speakers will then host round table discussions for industry peers to have open and honest conversations on what is working, the challenges they have faced and how to implement new ideas.

Registration is now open at Senior executives from exhibition organisers, associations and venues as well as chief revenue officers and senior management responsible for technology and marketing strategy are invited to register. The early bird rate of $750 expires on 18 June, 2018. For groups of three or more from the same organisation, there is a 20% discount.

For more information on Transform USA, updates on the schedule and registration, visit For information about participating in the event as a sponsor, contact Gillian Campbell at