Register for Transform Europe

October 3, 2017

6 December 2017 – Savoy Place, London


Registration is now open.


SAVE THE DATE – AMR International has now confirmed the date and location for the third in its series of ‘Transform’ leadership conferences. Transform Europe will be held on 6th December 2017 at Savoy Place, London.


Designed to help exhibition organisers tackle data and digital transformation, Transform Europe will attract C-level executives who are responsible for strategy, data and digital development from the main European exhibition organisers, venues and vendors.


Previous Transform conferences attracted senior leaders from across the event industry with representatives attending from Reed Exhibitions, UBM, Messe Frankfurt, Messe Munich, Clarion Events, Ascential, Artexis Easyfairs and Fiera Milano.


Presented by AMR International, global events strategy consultancy, Transform Europe follows the success of Transform USA in July 2017 in Washington DC.


Programme toplines have already been announced with sessions featuring leading industry experts giving a strategic view of data and digital approaches. Topics covered include: using data to drive profitability and ROI; monetising existing data and technology; how to provide a frictionless customer experience; and how to create a technologically innovative culture within organisations.


One of the feature will be a presentation from UFI – the Global Association of the Exhibition Industry, which includes announcing the new topic for UFI’s 2018 Digital Innovation Award.


Limited sponsorship opportunities remain and registration will open week commencing 11th September 2017. To find out more visit or to find out more about becoming an event sponsor contact Fiona Heakin –


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