The importance of customer journey analysis for exhibition success

In this paper, AMR and Messe Munich discuss the concept of customer journey and how important this way of thinking is for effective event marketing, visitor satisfaction and ultimately, event success.
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Exhibition 2.0

Leading event organisations have accepted that the current exhibition business model has to change. AMR looks at how organisers might go about evolving the status quo.
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The Future of Data and Analytics in the Tradeshow Industry

We know that analytics is driving the success of companies in some of the most competitive industries; the time is now right for exhibitions to follow suit.
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North American Festivals* – Routes to Success in an Evolving Market

This is the only paper of its kind that provides in-depth analysis on the highly fragmented and complex North American festivals market.
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Changing requirements for winning exhibition venues

As attendees demand more networking and at-event connectivity, this white paper helps winning venues consider how best to capitalise on these evolutions.
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Emerging growth and profit opportunities in oil and gas

This white paper looks at capacity and capability shortages, technology automation and performance optimisation.
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How to achieve sustainable value in specialty manufacturing: A framework to identify key drivers

AMR has identified factors that can significantly increase – or decrease – operating profit margins.
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How to structure the events organiser of the future

Denzil Rankine says it’s time to challenge how an events organiser should be structured in light of changing customer needs.
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Latest market trends in the US tradeshow industry

This white paper explores the continued growth and opportunity in the US market.
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Media company of the future

With shift from print to online, this paper explores how to create a stronger value perception for both advertisers and users.
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The next challenge in B2B information industry: The shift beyond workflow to business solutions

The emergence of workflow tools has significantly changed the B2B information industry; this paper looks ahead to the next major shift.
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The Pricing debate: balancing or maximising?

This white explores price optimisation and value-based pricing in the trade show industry.
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Understanding high-touch events

This white paper should be essential reading for any event organisers or private equity investors seeking new investment opportunities.
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