Head of Digital announced

New appointment to grow AMR’s Digital Practice

Global strategy consultancy AMR International has appointed Ailis McKernan as the Head of Digital, as part of an exciting new phase of growth for its Digital Practice.

Executive Chairman of AMR International, Denzil Rankine said, “We are proud to have attracted such a high calibre industry professional. Ailis’ expertise in digital and her background in strategy consulting makes her a perfect fit for AMR.

“She arrives at a pivotal time as more of our corporate and private equity clients want to know how to leverage technology to deliver more impact, more effectively. With Ailis on board, we now have the added capabilities to advise on what matters most – enhancing the customer experience, collecting and leveraging data and improving productivity.”

Denzil added, “AMR prides itself on taking a pragmatic approach to delivering value and driving transformation within its three specialist sectors: Technology, Information and Events. Digital technologies and practices are the perfect vehicle to challenge existing models and add value within established sectors.”

Prior to joining AMR, Ailis was Strategy and Product Director for Nectar, the UK’s largest loyalty programme. She led the company’s £20m digital transformation in 2015 and created and ran the Product function as a result.

Ailis McKernan said, “Digital means many things to many people. For some, it’s a tool that enables them to enhance products or deliver more effectively, for others it’s a new way of thinking and a culture around which to position their business. Either way, it’s here to stay so understanding how it can best be used is important for delivering the right outcomes.”

Ailis added, “I am delighted to join AMR. Its ambition to challenge the status quo of established industries using digital is refreshing and exciting.”

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