Mark your calendar for Transform USA, to be held July 18 at Newseum, Washington DC

1 March 2018

AMR International has announced Transform USA, the conference for data, analytics and digital in events, will take place on Wednesday, July 18 at the Newseum in Washington DC, a unique and innovative venue which showcases the essence of the event. This one-day invitation only conference for senior executives, that is held annually in the US and London, will focus on how technology is impacting live events and how forward-thinking organisers can benefit from digital, data and analytics.

“After last year’s successful launch we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year and to help event organisers see the amazing opportunities and technology that are available to move the industry forward,” said Denzil Rankine, Executive Chairman, AMR International. “Our conference planning committee is working hard to ensure that the right mix of current and future solutions are discussed and that the most innovative and transformative technology is on display.”

This one-day conference taking place in the centre of Washington, DC is for C-suite leaders, from exhibition organizers, associations and venues as well as chief revenue officers and senior management responsible for technology and marketing strategy. The day will include dynamic thought leadership panel discussions, breakout sessions for engaging and interactive conversations, presentations by technology start up companies, and networking opportunities.

Transform runs twice a year, once in Washington DC and again in London, and this next edition of the Transform series will cover the most pressing issues of the day. The format will introduce major data, analytics and digital technology trends and also allow participants to have deeper discussions on the tactics and real-world applications of each of the topics with subject matter experts and peers in small groups.

“We invite Chief Executives, Chief Technology and Chief Marketing Officers to attend as a team to learn together about the most innovative and transformative technology that is impacting the industry,” added Rankine. “Delegates at the conference will gain insight on how to embrace new opportunities created by data, analytics and digital while sharing their challenges and learning about solutions, through peer discussion and case studies.”

The Transform series has established itself as the event where industry leaders can ensure that they are using the evolving, data, analytics and digital tools to ensure that their events remain relevant. As Charlie McCurdy, CEO, Informa Global Exhibitions, points out, “Key suppliers and buyers within our markets expect us to use innovative and value-added event technology now – not some time soon.”

For more information, updates on the schedule and an application for attendance, visit For information about participating in the event as a sponsor, contact Gillian Campbell at