As the world leader in strategy consulting to the events industry, AMR’s mission is to act as a guide to its transformation.

As the industry matures and consolidates organisers must work smarter and harder at curating their event portfolios: actively engaging customers and delivering value to the communities they serve.

Energetically applying new technology (such as data analytics and digital) and implementing progressive management techniques, are essential levers for those organisers that refuse to be left behind as the industry transforms.

AMR will support you on this development path. In addition to group strategy, AMR offers support in every aspect of event transformation:

  • market entry strategy
  • acquisition search
  • commercial due diligence
  • performance improvement
  • pricing
  • digital strategy
  • data analytics

We hold a database, based on 6,000 events, that provides key performance indicators for the industry – enabling us to deliver deeper levels of insight to our clients.

AMR authors the annual assessment and forecast for the global exhibitions industry: Globex. The report provides an unbiased comparison between the world’s most important exhibition markets. 

“Thank you for the excellent work it is greatly appreciated – this has been the best support that we have ever received from a professional advisor.” Simon Kimble, Chairman Clarion