The acquisition of Inspired Thinking Group

In October 2017, we congratulated Equistone Partners on the successful acquisition of Inspired Thinking Group from Bridgepoint Development Capital.

AMR International conducted the commercial due diligence on the tech-enabled multi-channel marketing services provider. The CDD focussed on evaluating the sustainability of ITG’s “software (MRM) first” proposition and its ability to serve the changing landscape in marketing, that is, offline to digital marketing.

AMR outlined the future roadmap of marketing operations and ITG’s strategic position within this context, which are now on management’s roadmap.