AMR International supports the Northstar Travel Group sale by Wicks to Wasserstein

About Northstar Travel Group

Northstar Travel Group is the leading provider of business-to-business information, content, events, data, research, custom content and software dedicated to the global travel and meeting industries. Its brands include Travel Weekly, a broad news and information source to the travel industry; Phocuswright, the travel industry’s eminent source of strategic information; and Meetings & Conventions, a broad news and information provider to the meetings industry especially meeting planners.

AMR’s innovative approach to the sale

AMR provided Vendor-initiated Commercial Due Diligence (VCDD) on the transaction. VCDD is a seller funded piece of independent research used to provide information on the company being sold, its markets, industry and competitive environment. This is a nascent approach in the US market but is widely used in Europe. The process worked particularly well for the buyer, seller, investment bank – and for management.

AMR receives outstanding feedback from all involved

“We were very pleased with the market and competitive intelligence on our business and served markets provided by AMR International during our sale process. We believe that the proprietary market insights shared with potential investors facilitated an excellent outcome for all parties.” 

Tom Kemp, CEO, Northstar Travel Media

“Once again we are thankful to AMR for their good work.