AMR's B2B online marketing report featured in marketingprofs.com
Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according to a report by AMR International.
Click on link to see article:
http://www.marketingprofs.com/charts/2011/4231/b2b-brands-score-with-online-marketing?adref=nlt011411