AMR International supports Veronis Suhler Stevenson's $236m acquisition of Clarion

Clarion is the UK’s leading independent events business. The company operates more than 60 business-to-business and business-to-consumer events across Britain, continental Europe, North America and Asia.

Clarion’s events, such as the ICE casino gaming exhibition and the International Caravan & Motorhome show, currently cover 14 market sectors.

AMR International supported VSS with commercial due diligence on the transaction, specifically assessing the degree to which selected shows would be affected by a possible economic downturn. Extensive data analysis, as well as 70 interviews with exhibitors and industry experts within a period of 10 days were conducted in the process. AMR concluded that while some of Clarion’s events might be slightly affected by a downturn, the company’s overall portfolio of successful, and diversified events could deliver sustainable and profitable growth.

Following AMR’s assessment, VSS acquired Clarion Events for $236m.

“In spite of time constraints, AMR provided us with clear and pragmatic analysis on the prospects of Clarion’s events, supporting us in our investment decision.”
David Holland, Veronis Suhler

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