Creating growth in mature events markets
John Pringle, Director at AMR International, talks to Chief Executive, Denzil Rankine, following his presentation on creating growth in mature events markets at the AEO Event Directors / Managers Forum.
Managing business is easy when the market is dynamic and growing. But what happens when growth in the underlying market starts to slow? Denzil Rankine, CEO of the leading strategy consulting firm, AMR International, sheds light on it.
Published in EIA Standard Magazine – Winter 2007. Reproduced with kind permission.
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