Market entry

AMR International has assisted hundreds of companies looking to enter new markets, whether they are looking to enter new geographic markets or new product markets. Entering new markets can be risky. Successful market entry relies on understanding the market dynamics, the competitive environment, future threats and opportunities, barriers to entry and the key purchase criteria of customers in this market. All of these factors together will determine the market attractiveness and also highlight potential risk factors.

AMR International undertakes a detailed analysis of the market in question, using a combination of published market information and discussions with key market players. This analysis includes:

• Understanding the business and regulatory environment
• Conducting a thorough competitor analysis
• Establishing the size of each market segment
• Forecasting future growth rates
• Analysing pricing trends
• Establishing any barriers to entry
• Establishing the ease of entry to the market for future competitors
• Conducting a thorough customer analysis
• Gathering insight into the relative importance of customers’ Key Purchase Criteria

Based on this information, AMR International establishes whether the client can build a sustainable competitive advantage in the market to validate entry and highlight any potential risks. Financial forecasts covering the best and worst possible outcomes are prepared, and practical recommendations provided. AMR International establishes which steps should be taken to maximise the chances of success.