Customer research

Satisfied customers are loyal customers. And it doesn’t come as any surprise to learn that it is far more cost-effective for companies to retain loyal customers than to try to attract new ones! However, many companies have failed to understand that customer needs evolve, and that it is when customers are no longer satisfied that they will look to competitor offerings. Many have suffered extensive financial losses as they no longer meet the needs or wants of their customer base, and fail to detect shifts in customer behaviour. The result is loss of market share to competitors.

Customer research is at the heart of determining what it is our customers want and need, why they need it and how happy they are with what they are currently offered. This research also ascertains what forms customers Key Purchase Criteria. Using this information we can effectively compare how well a company meets customer needs, both in general and in relation to competitors. AMR International has conducted hundreds of projects assessing customer needs across a broad range of geographic and product markets, and can not only establish current customer requirements but also predict likely changes in customer needs, wants and purchasing behaviour.