Corporate and business unit strategy
Strong external perspectives often help clients to tackle pressing strategic issues. AMR helps its clients develop clear corporate and business unit strategy relating to changing customer behaviour, competitor business models, changing markets, or simply bring transparency to complex market dynamics. An external perspective can challenge the received wisdom within an organisation.
We focus on the areas of strategy where our research-based, customer-focused approach can add real value. Some of the issues which tax our clients might include:
• Why is this business unit underperforming and what can I do about it?
• Why are my competitors outperforming me and what can I do about it?
• What is the size of the market and how should I enter it?
• How is my industry likely to change and how do I keep pace?
• Which customer groups are most profitable, and how can I find more of them?