Technology
AMR has carried out over 80 projects in the technology sector, covering virtually every type of technology, and ranging across the value chain, from production through distribution to sales. We have a network of experts who help unravel the technology, and we pride ourselves on being able to explain technology in layman’s terms.
Key factors in this sector are:
• Managing the R&D pipeline
• Attracting and retaining talent
• Developing various earnings streams to reduce the impact of cyclicality
• Building scale
• Marketing systems and solutions, rather than products, which can become commoditised
• Using technology to generate new demand
Obtaining estimates of the market potential, or a company’s competitive position is hard in a sector where it is notoriously difficult to reach decision makers. However, we have an exceptional track record in reaching “the unreachable”, engaging industry leaders in expert discussions and capturing critical insight that informs our work.