Events and exhibitions
The global exhibition market was worth $25bn in 2010. Emerging from the economic downturn, the sector returned to growth in 2011. AMR forecasts that the market will expand by 5% p.a. to 2015, attesting to the ongoing demand for face-to-face contact between buyers and sellers.
• Emerging markets such as China, Brazil, India and the Gulf Region will spearhead the growth at almost 10% p.a.
• At $10.6bn, the US remains the world’s largest market by far, followed by Germany ($1.9bn) and France ($1.5bn); with its strong growth continuing, China is set to become the second largest market by 2015
• Renewable energy, green building and internet retailing are among the hottest show sectors, experiencing significant growth across the globe
With margins of up to 40%, the events and exhibitions industry is highly profitable. Exhibitions have excellent cash flow characteristics, with stand space often paid up to a year in advance. There is a high degree of revenue integrity as exhibitor renewal rates are typically above 65% and sponsorship opportunities can often sell out.
AMR has built real expertise in the events and exhibitions market. We have conducted commercial due diligence projects, strategic reviews and launch reviews on behalf of the leading show organisers in the world and supported private equity investors in the sector. Our exhibition team has conducted over 200 assignments across show sectors and on the ground in 35 countries, including all of the BRIC economies and the Middle East.
Based on our unrivalled experience in the sector and on the huge store of in-house data, AMR International has now produced the third edition of its groundbreaking global exhibitions market report, Globex. Click here for more information and to order the report.