AMR International celebrated its 20th anniversary in 2011

In January 2011 AMR, the originator of commercial due diligence (CDD) and a leader in strategic market-based analysis, celebrated its 20th anniversary. In our 20 years we have worked in partnership with the private equity industry and multinational corporates to drive strategic initiatives, acquisitions, and investments.

At the time of AMR's launch, investors relied more on the analysis of historical earnings as an indicator of future prospects, but AMR saw that there was a better way to understand the future potential of an investment opportunity.

Since 1991, AMR has expanded its offices from London to New York, Paris and Frankfurt, with plans for more international offices underway. We have experience from more than 1,400 projects in over 40 countries, with deal sizes of up to €2bn, making us a leading market-based strategy consulting firm.

Our proven methodology can help support you in future acquisitions, and is based on:

Our unique ability to find the right market participants (customers, competitors, etc.), ask the right questions in our interviews and gain the right knowledge on what really matters. Our clients have found that this makes our analysis on a target company, company searches and market entry, stand out from our competitors.
Focusing our analysis on the key commercial issues that will make or break the acquisition.
Quantifying the target company's future prospects through sales and margin forecasts designed to be input into the acquirer's valuation models, thus helping to produce a more accurate valuation.

Contact us for more information on +44 (0)20 7534 3600 or email Jim Easton.