Directories and local search
The directory and local search sector, like many areas of media, is in a state of flux. Although print directories still represent over 80% of sector revenues in Europe and North America, the online arena is becoming more crowded and complex by the week.
Search engines, yellow pages publishers’ online properties, pure online directories and numerous vertical search, lead generation and affiliate network models are all vying for a share of local advertising spend. At the same time, incumbent directory publishers still hold many of the cards, with many still enjoying EBITDA margins in excess of 40% or even 50% in some cases.
AMR is the leading strategy consultancy working in the European directory and local search sector, having advised on some of the most significant transactions in the sector, such as the €1.8bn buyout of European Directories in 2005. AMR also publishes the definitive report on the European directories and local search sector, ‘The European directory and local search market report’.
In recent work our clients have asked us to analyse and assess lead generation business models, to assess the opportunity for launching local directories, and to help them improve their online business models. Our clients value our understanding of the directories and local search sector, the clear analysis we are able to bring to any strategic problem, and the insight we generate through speaking to SME advertisers.