Solar power sector insight: How is the photovoltaic market developing?
High oil prices mean that investors are increasingly viewing solar power as an attractive investment. And AMR’s role as a business strategy consultancy will be to guide organisations make the best use of solar energy for a cleaner and greener earth.
Grid parity, the point at which photovoltaic electricity is equal to or cheaper than electricity from the grid, has already been reached in some areas and is set to be reached in most of Europe by 2015. This indicates that solar power will enter the mainstream of power generation and that companies involved in photovoltaic electricity will become increasingly attractive to investors.
Keeping in mind the increasing demand for PV (photovoltaic) modules in recent years, AMR’s strategy consultants have developed a comprehensive market model encompassing two scenarios to forecast production capacity growth.
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