Insight - Branchen Know-how

Lead generators--services that identify and qualify buyers and match them to marketers--are a prime example of how digital media can create efficiencies in content delivery and advertising, often resulting in higher average revenue per user than other digital advertising models.

Denzil Rankine presents AMR International’s white paper: Winning Exhibitions Strategies to 2015, at the SISO CEO Forum in San Diego, March 25-28, 2012.

FW moderates a discussion looking at transactional risk between Matthew Altham at AMR International, Stephen M. Joiner at Deloitte and Neo Combarro at Lockton Companies LLP.
 

Media organisations are in too many cases placing the emphasis on “defending the print castle” rather than fundamentally re-evaluating where investment is made. This is the message of a new white paper published by AMR International.