- Leistung:Überprüfung von Geschäftsmodellen
- Sektor:Medien und Verlagswesen
Issue
AMR’s client was a leading UK media company with a focus on financial data and information. The client needed to develop a growth strategy which aligned its existing assets with the data needs of different end-user groups in the financial services sector.
Approach
AMR mapped data needs across four main end-user segments in financial services, including proprietary trading, asset management, hedge funds and private equity. By conducting over 150 in-depth interviews AMR was able to identify how changing workflows were creating new unmet needs for data. AMR combined this insight with an analysis of the client’s existing assets and capabilities to formulate recommendations on how best to exploit the opportunities identified.
Recommendations
AMR identified seven high priority opportunities across the four main end-user segments to provide mission critical information in a more timely and convenient form. AMR provided suggested development routes and identified the businesses in the group which were best placed to develop the necessary solutions. AMR also highlighted potential linkages between group businesses.
Result
The critical insight provided by AMR’s in-depth corporate strategic thinking helped the client to pursue a clear growth strategy tailored to the needs of specific end-user segments, as well identifying some specific new opportunities.
Insight from AMR’s research
Despite an apparent superabundance of financial information and data, AMR uncovered significant unmet needs, such as the availability of reference pricing data for complex derivatives, the timely delivery of corporate action data to the front office, or the availability of performance attribution data for fixed income investment funds.